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Graphic Design Glossary and Website related terms

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L

landscape

An image or page in a horizontal format, where the width is greater than the height.

layout

The process of positioning text and graphics on a page. Also the design of a page or book. This can include page size, page numbers, type size, typeface and titles.

leading

The spacing or distance between lines of type. Normally measured in points.

line art

Artwork comprised of only black and white components with no continuous tones.

logo

A symbol, name or design consisting of type and/or artwork, symbolizing a product or an organization's identity.

loupe

A small lens used to examine the quality of printing proofs, film, photographs, transparencies, etc. Some have built in measurements (pictured), light sources and adjustable focus.

loupe

LPI

Lines Per Inch. When photographs or shades or tints of a color are printed, they're screened. The LPI represents the number of rows of dots per each inch. A greater number produces greater resolution.

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