Graphic Design Glossary and Website related terms

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background

The area of an image or website that the principal objects or foreground sits.

banding

An abnormality occuring in gradations causing a stair-stepped appearance. Introducing noise to a gradient will help to reduce banding.

bandwidth

The measure of the speed of information or data as it flows between two points along a communications pipeline. Usually measured in bits per second or bps.

baseline

An imaginary line determined by the flat base of a lowercase letter such as "m". The baseline establishes the base of a block of text. All upper and lowercase letters rest on this imaginary line.

baseline shift

Applying this attribute to a character of type moves it up or down from the baseline.

bezier curve Bézier curve

A type of curved line between two points (called control points). The curved line is defined by a mathematical formula and is used primarily in drawing programs such as Adobe Illustrator and Macromedia Freehand.

bitmap

A data file or document that corresponds bit for bit with an image displayed on a screen. A bitmap image is resolution dependent, opposed to vector graphics which are resolution independent.

bleed

Printing that extends to the edge of the paper. This is done by printing beyond the trim marks on an oversized sheet and then trimming back to the desired size.

blueline

A blue photographic proof, made from actual printing plates, used to check positioning of images and text before a piece goes to print.

bullet

A dot at the beginning of a line or phrase used to get attention.

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